Essential Dresses

How to Wear This Fall

What Started Sotela


The Good, Bad, and Everything in Between: December 2016

The past couple months have been exciting, scary, and at times frustrating. Every single day I learn something new which usually has some financial consequence. Fortunately, there hasn’t been an issue too big I couldn’t solve, but every little hiccup can seem pretty big when you are the sole owner/employee.

However, I’m quite proud with how I’ve rolled with the punches lately. When I first launched Sotela, every issue seemed catastrophic. I would go into panic mode and call my husband for advice. Nowadays, I take a deep breath and calmly call my husband for advice, haha!

Anyway, let’s talk about the good, the bad, and everything in between, shall we?

Continue Reading

9 Natural Beauty Products I'm Loving Right Now

9 Natural Beauty Products I’m Loving Right Now

As the years have passed, my beauty routine has become decidedly more simple. And not just in what types of products I use (less is more, I always say) but what those products are made with. While I do…

Beauty Eco-Conscious Living

DIY Non-Toxic Gel Manicure

The following article was originally published by Annie Zhu of Terumah.  I’ve only had my nails professional done maybe three times in my life. Over the years I’ve learned how to do my own nails pretty well and I don’t…


Acne: What Your Body Could Be Trying to Tell You

This is the first time an article published on this blog was written by someone other than me. So excited to introduce you to our new content marketing intern, Lindsey Whittaker. She will make regular appearances on the blog!…

Sotela Everyday Woman

Listening To My Intuition Changed My Life

My birthday is this weekend and I’m feeing particularly nostalgic about the last three years of my life. I received my bachelor’s and master’s degrees, bought a home, landed a full-time job, quit said job, and launched my dream…


We’ve Been Busy

If you are friends with us on Instagram, then you know we’ve been working on new designs for next season! I asked you on Instagram stories for feedback on the two fabrics I’m currently choosing. They’ve been so helpful, thank…


Transitioning the Shift into Fall

You can take the girl out of the blog, but you can’t take the blogger out of the girl. Lucky for you, that means 3 different outfits to provide inspiration for fall. Outfit 1: Poncho, Hat + Marsh Shift Dress…

Outfits Sotela Everyday Woman

Take Your Sotela Dress To Work

The secret to a great closet is having wardrobe essentials that are versatile, but can also be layered. When I was a blogger/stylist, I always insisted in buying foundational pieces that can be worn at least three different ways…

View More:

SURPRISE! We’ve added a size 3

I had planned on  sending out a survey today to ask for your help to design Sotela’s expanded sizing, but instead I’ve figured out a way to increase Sotela’s sizing to a size 3! According to the measurements and the conventional…


So What’s Next?

After a SUCCESSFUL (!!!) Kickstarter campaign, we are officially in business! Thanks to 188 backers, we raised $20,000. I literally wake up happy every single day that this is my life. I can’t believe I get to run a…

Sotela Everyday Woman

#Sotelaeverydaywoman: Lee Vosburgh of Stylebee Blog

Before launching Sotela, I quietly Instagram stalked Lee Vosburgh of the Stylebee. Her style and thoughtful posts reeled me in each week. She’s different than most fashion bloggers because she focuses on conscientious shopping instead of meaningless consumption. Lee, is…