Before launching Sotela, I quietly Instagram stalked Lee Vosburgh of the Stylebee. Her style and thoughtful posts reeled me in each week. She’s different than most fashion bloggers because she focuses on conscientious shopping instead of meaningless consumption.
Lee, is this month’s #sotelaeverydaywoman because she’s genuine, exudes grace and has classic sophisticated style. The Stylebee has tons of great outfit posts including my favorite series, Closet Mission, where she shares tips on how to create a versatile and functional closet from responsible companies.
Without further adieu, I’d like to introduce you to Lee!
Your personal style in three words:
Clean | Considered | Versatile
What do you look for when you buy clothing? Do you have a specific criteria?
I’m a pretty relentless closet planner so I’m usually on the lookout for something specific. But for anything to make its way into my wardrobe it needs to be beautifully designed, simple but with great attention to detail, made from a durable, high-quality fabric and created to stand the test of time. It’s also important if I’m buying a new piece that it be responsibly made. I always love finding unique but timeless items that might not always be an obvious choice.
If you had only 5 minutes to get ready, what would you wear?
One of the best things about having a fashion blog is that when in doubt I can simply check my archives for outfit ideas! But for the most part right now, I usually go for a pair of high-waist, wide-leg pants, a boxy tee 1/2 tucked and a pair of ankle boots. If it’s cold I’ll throw on a kimono style coat and a scarf to walk the dog or run errands. I always feel my best with a lean colour palette of neutrals, a red lip and a statement piece of jewelry.
On your blog, you recently announced your decision to solely support responsible brands. Congrats! What made you decide to change your shopping habits?
Thank you! It was a decision I’d been working towards for about a year or so. It was an easy one to make from a personal standpoint but I had a lot more to consider when it came to how the change would impact my blog. Luckily, the response has been overwhelmingly positive and much more rewarding than I had imagined.
Basically, the decision to shop responsibly was a result of my love for beautifully designed, well-made goods that have a story behind them. I just get such a thrill when I discover an independent designer who’s making pieces that stop me in my tracks. I feel so lucky to have the opportunity to see their work and share it with my little slice of the world.
Was it a difficult transition?
The transition has been pretty simple actually. It just takes more time and patience to build up a responsibly made closet. But that’s part of the appeal for me. I also appreciate that not many people have the time to research brands and explore lots of different options so I’m doing the leg work to build a great shopping resource and library for my readers.
What shopping advice do you have for women?
I always say the better you know yourself, the better your choices will be. So before buying anything new take a moment to define your personal style, really think about what you need and what your lifestyle requires. Then make a short wish list of items that you’d really like to add.
When the time comes make sure you shop for you. Not for trends, or sales or what you see on social media. When you’ve dressed to be your best self that’s when personal style can be truly empowering.